Washington D.C.

ABCN Strategic Summit 2015

APRIL 29TH - MAY 2ND 2015

The Meeting

APRIL 29TH - MAY 2ND 2015

Each and every ABCN Strategic Summit is founded in the incredible talent and visionary contributions of the best our business has to offer. For over two decades, our meetings have helped to shape and grow our industry by challenging ideas, pushing boundaries, and promoting innovative freedom. When selecting our 2015 location, we sought to find a place that would complement our mission and reflect our goals as an industry. Where better to host a meeting of our industry's greatest minds than in the city that has played host to countless revolutionary ideas, fierce discourse, and impassioned dreams?

From April 29 to May 2, ABCN will set up shop in The District, and engage in what is destined to be an important and invaluable time for our industry. With the storied Potomac River meandering lazily along its edges and the smell of Springtime cherry blossoms in the air, there may be no better time to enjoy this capital city. Washington D.C. has a spirit all its own and when you're there, it is virtually impossible to miss the electric pulse that radiates through the city's historic streets.

A place of power, a place of influence, Washington is America's epicenter of both conflict and convergence, and we can't wait to soak up everything it has to offer. We've got a program to excite and inspire as well as a social agenda to guarantee that a good time will be had by all.

Elite. Extraordinary. Evolutionary. Why settle for anything less? Washington is waiting. Let's do something great together.




Dinner at 6:30 PM - Mayflower Renaissance Washington D.C. Hotel

Meet & Greet: You ever hear the joke about the ABCN Member who walked into a bar? Yeah, we haven't either. But after tonight's festive and fun-filled gathering, we're sure that there will be stories... and jokes. Meet us down at the hotel bar for a drink and then join us as we make our way to the Metro Offices' Center rooftop. There will be drinks! There will be a buffet! These are the nights that keep us coming back for more. Did we mention that there will be a buffet? We can't wait to see everyone. Cheers!


9:00 AM - 9:15 AM - John Milhado

Hello ABCN Members and hello Washigton! John Milhado is proud to extend a warm welcome to all of our meeting attendees as we begin what is sure to be an unforgettable couple of days together. Ready to see how high we can climb? Welcome to the Summit.
9:15 AM - 10:00 AM - Frank Cottle - Chairman, ABCN

Our DNA is changing rapidly...or is it?

Think dinosaurs are extinct? Don't be so sure. Let's get down to the nitty gritty, shall we? We're talking industry DNA here, and Cottle will be breaking it down and revving us all up as he kicks off this meeting with a big bang. The evolution of our market is the name of the game here guys, and this is one hot ticket.
10:00 AM - 10:45 AM - Norman Roth - Keynote

Selling to multiple generation buyers

Sure, discipline drives service, revenue and success; we all know that. But what about different generations of buyers? Can a single Center consistently sell to the ENTIRE generational marketplace? We think so and so does Norman Roth, today's keynote speaker. He'll show us how we can cross boundaries, smash stereotypes, and bridge generational gaps - all in the name of boosting revenue and value for our Centers. Sounds like a win-win to us. Roth for president! This is going to be good.
10:45 AM – 11:15 AM - Coffee Break

Keep It Simple, And Chat With Your Friends

Did you really think we would keep you away from the coffee pot much longer? Of course not! Take some time to re-up your cup, mix and mingle and we'll see you back in a few.
11:15 AM - 12:00 PM - The Ultimate Tag Team of Dale Hersh and Karen Condi

A little digital drama to electrify your morning: WUN and KC

Time is money - we all know this. So let's tune in to Dale and Karen as they drop some serious knowledge about how to stop wasting it! What really works? What new areas are worth your time? Where can we find new revenue sources? Ask and they shall asnwer. You don't want to miss a minute of this.
12:00 PM – 1:30 PM - Lunch

Lunch is served!

Is that your stomach growling, too? We're hungry. You're hungry. Let's break for lunch and reconvene when we're no longer embarassing ourselves. Bon apetit!
1:30 PM - 2:15 PM - Tony Freeth

Discovering the newest IT revenue resources

If it seems like we're a bit technology-obsessed this year ... then good! We are, and we've got it baaaaad. Most of our next generation clients, competitors and Center designs will all revolve around the benefits that technology provides. So stay ahead of the pack, put on your best geek glasses and soak up the wisdom of one of our industry's venerable gurus.
2:15 PM - 2:30 PM - Coffee Break

Oh look! It's coffee o' clock. We'll see you back after you top off your cups. Ready... break!
2:30 PM - 3:15 PM - Sherif Kamel

Extending Your reputation and brand

And now, a Branded Center success story: Once upon a time, in a place we like to call "Dubai"... Actually on second thought, we'll leave the storytelling to Sherif Kamel. We'll be all ears as he tells a tale of how ABCN's "Branded" Centers are leading the way to higher profits and better services. This one will have you on the edge of your seat - trust us.
3:15 PM - 3:45 PM - Frank Cottle - Chairman, ABCN

Adding to the competition

First it was services. Next came IT and now meeting rooms. So who or what is the next big industry competitor? In order to win the game, you have to understand your competition. Thankfully, Frank Cottle is here to settle the score and maybe even surprise you with this industry insight. So pull up a front row seat, guys. This is not to be missed!
7:00 PM - Network Event & Dinner

Event & Dinner: What do you get when you put a professional mixologist, a magician, and a caricature artist together at one party? The BEST. NIGHT. EVER. That's what! In true ABCN fashion, we're doing it up big and pulling out all the stops at our Thursday night event, and we're already counting down the days. Join us at we convene at AdvantEdge Business Centers for a fantastic finger-licking BBQ buffet and an evening of pure enjoyment. Great company, great cocktails, and a little magic. Now that's what we call a good time.


9:00 AM - 9:15 AM - John Milhado

Welcome back, a quick summary, and a bit of housekeeping
Welcome to Day 2! John takes the stage again to set another day of invaluable insight and information in motion. We're glad you're here. Now let's do this!
9:15 AM - 10:00 AM - John Williams - Keynote

Do you want 'Instant Success'?

Instant Offices, our industry's largest broker, will share some new data and trending information that will give you an Instant edge over the competition. An edge over the competition? What's not to love about that? Nothing. That's what.
10:00 AM - 10:45 AM - Karen Condi and friends

Panel: 'Community isn't limited to coworking'

There may be no better setting than Washington D.C. to highlight the power and promise of community. We're strongest when we work together, and this polite and practical panel will demonstrate just that. A community truly is a powerful thing and we'll show you how to make it work in every type of Center.
10:45 AM - 11:15 AM - Coffee Break

Take a breather! - In need of a little friendly caffeine fix? Don't worry - we got you. See you back in 30.
11:15 AM - 12:00 PM - Andrew Debenham and Patrick Bradd

We'd like you to meet "JEFF"

Part science fiction, part revenue reality. 'JEFF' is here to revolutionize your Center's services and technology. Intrigued?
12:00 PM - 1:30 PM - Lunch

Let's Eat Lunch!

Truth: our brains work better when our stomachs are full. So, without further ado, let's do lunch!
1:30 PM - 2:15 PM - Robert D. Fox, AIA, IIDA, LEED AP

Designs that work. Are Hybrids a compromise, or a solution?

Come one, come all as we get set to absorb the wisdom and experiential knowledge of one of today's leading workspace designers as he guides us through all of the need-to-know info about hybrid workplaces and flexible office options. When it comes to forward thinking workspace design, we think Bob knows best.
2:15 PM - 2:45 PM - Coffee Break

A little mid-afternoon pick-me-up is never a bad thing. Enjoy a nice cuppa joe and meet us back in a few.
2:45 PM - 3:30 PM - Mike Sullivan

The new AVO and some new ABCN ways to make your website generate more revenue.

Alliance Virtual is new and improved and we want you to know all about it! Mike is here to give you the 411 on how to deal with Mobilgeddon, SEO, all of our latest and greatest web insights, PLUS he's got the low-down on the new AVO. You might say that we're ready to TCB. LOL!
3:30 PM - 3:45 PM - Frank Cottle
"Straight Talk"
ABCN's - Chairman's Message

A few words to sum up and a few action items to take home.

Everyone who has ever attended an Alliance Strategic Summit has gone home with increased industry understanding, new friends and energy; and, a solid 'to-do' list! Our 34th Meeting isn't any different, and we know that our short summing up will give you just what you came for… a fantastic ROI on your time, money and friendship.
Dinner & Entertainment at 7:00 PM - Mayflower Renaissance Washington D.C. Hotel

We didn't reserve all of the fun in Washington for Thursday night only - tonight is going to be another incredible event that will go down in ABCN history.


10:00 AM – 2:00 PM - Lobby of the Mayflower Renaissance Washington D.C. Hotel

City Tour

Lincoln. Jefferson. Washington.

The history packed into the monumental city of Washington D.C. is both inspiring and fascinating and we've got the perfect group private mini-bus tour arranged to prove it.

A trip to Washington would not be complete without a trip around the National Mall, so come along as we see the sites and soak up the best of what The District has to offer. We'll tour in style with a licensed DC Tour Guide with over a decade of experience in directing tours - Svet Voloshin. Svet has been in the Executive Office Space industry since 2009 and has done business with numerous business centers as a co-founder/CEO of TouchdownSpace and Executive Space Solutions.

We couldn't ask for a better host as we make our way around this storied capital city.
From the ornate Smithsonian castle to the awe-inspiring World War II Memorial and much more,
we will explore D.C. in true ABCN style. All aboard!

Hotel & Venue

When we get together, we do it in comfort and we do it in style. The Mayflower Renaissance Washington D.C. Hotel will set the scene for our 2015 Strategic Summit, and we have a feeling you'll like what you see. Offering quick access to unbeatable cultural attractions, world-class dining experiences, and fun entertainment options, The Mayflower Renaissance is one hotel that is close to everything and far from ordinary.

Mayflower Renaissance Washington D.C. Hotel Map

Register  in  only  2  easy  steps!

Summit Registration

To register and pay with
a credit card online.
Please proceed to the registration
page at this link:

Submit Form
Hotel Reservation

To reserve your room.
Please proceed to the hotel reservation
page at the reservation button, or call:

Reservations Toll Free: 877-212-5752
Reservations Local Phone: 1-202-347-3000

Hotel Reservation

The Mayflower Renaissance Washington DC Hotel
1127 Connecticut Avenue NW
Washington, DC 20036-4301

If you have any questions, or need any help with your Summit Registration,
please call Toshi Maeda at +1 (949) 313-3409 or email him at [email protected]




ABCN Member Registration
Apr 29- May 2, 2015

Full Information

Number of Attendees:

Early Bird Price: $995 (until April 1st)
Regular Price: $1195
*From the 3rd person: $945
*From the 5th person: $895
*Special prices apply for more than two attendees from the same company.

Professional Industry Associate and NON Members Registration
Apr 29- May 2, 2015

Full Information

Number of Attendees:




Wednesday Evening
Wednesday Apr 29, 2015

Full Information

Number of Attendees:
$99 per person

Thursday Evening
Thursday Apr 30, 2015

Full Information

Number of Attendees:
$99 per person

Friday Evening
Friday May 01, 2015
Included in your Forum Registration Fee.

Full Information

Number of Guests Attending with You:
$185 per person

Saturday Tour
Saturday May 02, 2015

Full Information

Number of Attendees:
$99 per person


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* Please note that cancellations will not be refunded, but replacement attendees are welcome.


We are currently seeking sponsorships for ABCN's World View Forum l Apr 29th - May 2nd 2015 l Mayflower Renaissance Washington, D.C. Hotel. If you'd like to get involved please call Toshi Maeda at +1 (949) 313-3409 or email him at [email protected].

For more information about the investment and benefits that come via sponsorship, download this PDF for the details.


Need more details? CONTACT US:

In the Americas,
Asia and Australia:

+1 (949) 335-7436
Toshi Maeda
[email protected]

In Europe, UK
and Middle East:

+31 (85) 888-2050
Catalina Basaguren
[email protected]