ABCN Media recently announced the launch of the newly redesigned Executive Communication Centres (ECC). The company’s new website features greater user friendliness and easy navigation, making the site more inviting to visitors and helping turn prospects into clients.

“We are so delighted with the new design and look of our new site,” ECC Owner Tony Waldron said. “We’re looking forward to more site traffic and new clients.” ABCN Media caters to the office business center industry and offers creative identity management, including building and redesigning websites, video production, PR solutions, and more.

Based in the UK, ECC offers eight business center locations: Birmingham, Birmingham Airport, Cardiff, London City, Milton Keynes, Nottingham, Reading and Solihull. A West End location will be opening soon. The company is a long-time Member of ALLIANCE Business Centers NETWORK (ABCN).
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Hollywood, FL - June 8, 2009 - Urbis Executive Suites and Virtual Offices, a Member of ALLIANCE Business Centers NETWORK (ABCN), recently launched their newly updated Website at www.urbisexecutiveoffices.com. The site was redesigned in direct response to client feedback, and features user-friendly and intuitive navigation. The redesign was done by ABCN Media.

Located at 4700 Sheridan Plaza on Sheridan Street, Urbis is owned and operated by Pablo Hoberman. The center is conveniently located just ten minutes from Aventura or Ft. Lauderdale. Clients are offered full service office space, executive suites, and virtual offices, all accompanied with professional, administrative support.

Urbis is a boutique executive center whose team members pay particular attention to customers and details, creating an atmosphere that is more personal that what is typically found at centers owned and operated by large corporations. Because of the client focus, the redesign of the Website was made a priority. Read the rest of this entry »

1. Website visitors are impulsive, so keep content scannable and links simple.
2. Place calls to action near popular content and on every page.
3. Avoid objects that look like ads or large graphics. Advertising is a turnoff online.
4. Content and knowledge, not flash and graphics, drive conversions.
5. Product photos on all pages and detailed descriptions are very important.
6. Use unique Web phone numbers, along with email and contact information.
7. Test special offers and incentives.
8. Have a professional, high quality design.
9. Use consistent branding and messaging on yoursite.
10. To build credibility, be very well-organized in navigation and usability.

For a full discussion on how you can manage your Website for maximum marketing impact, contact ABCN Media’s Creative Director, Esther Szasz at eszasz@abcn.com.

Statistics show that having voice on an order form increases order completion by 30% or better. Audio clips can have some of the same appeal and advantages as podcasts. This easy method of communication will allow your listeners to:

• Absorb and then retain more information.
• Create a more personal connection with your prospects, clients, and other site visitors.
• When your audience hits play and listens to your pitch, you have an opportunity to draw them in.
• Voice recording on your site will induce visitors to stay longer, improving your chance of the visitor taking action, whether it’s buying a product, signing up for your email list, or passing your site on to their friends and colleagues.
• The typical visitor will listen to your entire audio clip and view your webpage in the process.
• Voice increases visitor confidence, giving your website increased credibility. Read the rest of this entry »

Podcasts are quickly becoming one of the more popular ways to reach people. Research shows that about 50% of online users have downloaded a podcast, and about 18% listen to one daily. Podcasts are no longer just enjoyed by the young and technically advanced - more people in the 55+ age range are listening to podcasts than teenagers. Research has also shown that podcast listeners have high incomes, and are more likely to be online buyers.

Why are podcasts so effective? It is easier to communicate through audio and video than through written word, and listeners tend to absorb and retain more information this way. Through a podcast, you can create a more personal connection and convey your sincerity and enthusiasm for what you’re talking about.

Podcasts are a great medium for reaching an international audience. Now is a great time to get in on this budding trend, since in many ways, podcasting is new and so there are fewer competitors who are using this communication method.

Podcasting offers your listeners choice and control; they can listen at a time that is convenient for them, which means they will be more receptive to what you are sharing. Not everyone has time or is willing to sit reading at a computer for long periods, but your audience can easily take a podcast away and listen to it in the car, at the gym or while doing housework. When people listen to a podcast they are a captive audience. They are really interested in what you have to say and have committed to listening to it. In fact, when someone downloads a podcast they are intending to shut out other noise and distractions in order to listen solely to your recording and give it their full attention.

With podcasting, reaching your audience has never been easier. You can even publish your podcast to iTunes so it can be seen by millions of podcast listeners.

Read more about how to create audio and video podcasts:
Creating Video Podcasts on Windows

With 13 Million users, Flickr is the No. 1 free online photo sharing application on the Web, supporting the uploading, viewing and sharing of digital photographic images.

Flickr can help with your marketing efforts. With its community and photo tagging properties, Flickr provides excellent opportunities for you to use Flickr photo profile pages to advertise your center’s products and services, build brand awareness, educate consumers, get product feedback and connect with clients and prospects. Be careful, though, as your marketing via Flickr has to be done in a subtle, non-commercial way, otherwise the community and groups will not appreciate it and you won’t get the exposure you are looking for. Read the rest of this entry »

You might have been too busy worrying about your business center issues to have heard of Twitter, but we hope to introduce you to a whole new way of receiving and delivering information — as well as having fun.

Twitter is growing at a phenomenal rate and so is the eco-system around it. It is a free service that allows anyone to say almost anything to anybody in 140 characters or less – also called “micro blogging.” Twitter isn’t just for personal miniblogging; it’s an excellent marketing tool that can keep you in touch with your prospects and clients. Read the rest of this entry »

Harder times call for a different approach to your sales and marketing strategy.

Know your customer’s needs!
We’d all love to sell huge package deals containing all the latest bells and whistles because it means more revenue for us in the short run. But in these difficult times consumers are more cautious than ever to sign long term contracts. A recession is not always the best time to introduce new offerings. Instead, stress your trusted brands. Talk to your customers. Know what their needs are and how they redefined values and responding to recession. Customer research goes a long way. Read the rest of this entry »

How do you know when it’s time to upgrade your web site? Should you expect to have to upgrade your site regularly? This article gives you the answers.

The competition to get the most traffic on your site from potential clients doesn’t end after your site has gone live. Because other sites are constantly being updated, and new sites are always entering the World Wide Web, it is critical to update your site on a frequent and regular basis. Somebody is always doing it bigger and better, and Internet users are always expecting more. It takes constant work to make sure potential clients choose your web site over a competitor’s. Read the rest of this entry »

In a previous post, we discussed the definition of Web 2.0. Now we are entering the era of Web 3.0. In a recent article, Daniel Nations addresses the web trends comprising Web 3.0:

What is Web 3.0? One difficulty in nailing down a definition or metric for evaluating Web 3.0 is the lack of a clear, distinct definition of Web 2.0.

Most people agree what Web 2.0 is an interactive and social web facilitating collaboration between people. This is distinct from the early web (Web 1.0) which was a static information dump where people read websites but rarely interacted with them. Read the rest of this entry »